As an SEO consultant, I can say that there are now shortcuts using which one can make the website search engine friendly and hence boost the search traffic. I believe safe and reliable organic Search Engine Optimization does take time, and the results pay off when compared to expensive PPC and online marketing advertisements.
Well, an essential thing to understand is that the websites are ranked based on the valuable information they offer to their readers and links to your site by many authoritative websites.
Here are the list of essential techniques to boost your rankings
1. On-Page SEO
SEO is one of the most significant processes you can make use of, not only for getting better rankings but also for running digital marketing campaigns.
The page title is the most important part of SEO. It must be perfectly optimized as search engines make use it to know and evaluate what your page is all about.
Things to consider in writing page title:
• Keywords: Page title must include your most significant target keywords and placed at the start of your title
• The length of Title: 50 – 70 characters most of the search engines will show.
• Business Branding: Always start your title with the company name and talk about its services.
• Readability: Potential customers would not click if your title is not clear and catchy.
The Meta description is what a search engine looks and understand the meaning of your site. Add your keywords in the Meta description.
It is significant that you comprise your main keywords in the names of your company products, services, pages, or blog posts. These names frequently used as a web page’s h1 heading tag.
Image alt text
Search engines can read words and content on your site, but computers do not recognize the information of a picture. The file name and alt text are used to describe an image’s contents. Having descriptive alt text can assist your services and product images to show up when customers search for pictures.
Content is king, hence optimize the keywords using LSI graph. It should have a minimum of 500 words and talk about your products or services.
Sitemaps are the vital information for search engines to know about your site structure, which includes pages, blogs, categories, etc. Submit your sitemap in Google search console to enhance your online appearance.
2. Off-Page SEO
Off-Page SEO refers to helping your website to discover from various online sources. It not only contributes to finding your site but also gains trust vote from the search engines, and hence your site will rank better.
Social media marketing
Social media networking has evolved a lot over past five years. It is the place where a lot of potential customers interact with your business activities. Make sure you increase your brand reputation by creating business profiles on Facebook, Twitter, linkedIn, Google Plus, etc. and address the needs of the customers.
As I said ‘Content is King’ in SEO, blogging plays a significant role in helping readers to understand and advertise your products. By Submitting your blogs to blogging site of your niche market and leaving a link to your website would pass trust juice in the eyes of search engines.
Find forums online that are related to your sites niche and get involved within that community. Answering the questions related to your product would help to build a relationship with customers and increase product sale.
I believe directory submission is still alive. Chance of getting more traffic when you list your website in most famous and valued directory sites in town.
The content is a major player in ranking your site. The content of the website must be optimized in such a way that it speaks about your services and products along with high targeted keywords.
Internal linking helps to pass juice to the inner pages of the website. Search engines gradually learn about internal linking and allocate more weight to your targetted webpage.