On-page SEO has become a major part of improving online search results. Optimized web page helps search engines to understand your products and services in order to reach the desired customer.
Google has been updating its algorithm every year to get the best results for its users. Hence obeying the rules of the search engines would impact the online appearance of the website.
There are several constraints involved in on page optimization, but we will look into essential optimization techniques where I am going to discuss vital key factors that make user and search engine friendly.
Here are the 14 crucial SEO key factors for WordPress websites
1. Meta Title
Meta Title is the first and the principal critical factor to consider in on page optimization. Begin your title tag with your optimized keywords that describe your products and services. The nearer your keywords to the start of your meta title, the more value it receives from search engines. The length of the meta title should be between 50 – 70 characters which clearly states the purpose of your business.
2. Meta Description
Meta Description is nothing but a brief information on your products and services. Your meta description must contain your keywords using natural language [ Do not spam with keywords]. The length of the meta title should be between 155 – 170 characters.
3. Create SEO Friendly URLs
Create an URL which is short and simple with targeted keywords in it.
As Google told having keywords closer to the beginning of your URL gains more weight.
4. H1, H2, H3, H4, H5, H6
H1 Tag is what the Google looks into to decide the heading of the web page. Optimize your H1 tag with your keywords and use it only once. Other tags apart from H1 tag can be utilized for headings and subheadings.
5. Image Optimisation
A web page must consist of multimedia [Images, Videos, Diagrams] to enhance user experience and reduce bounce rate. With more user interactions with multimedia will pass signals to search engines and adds weight to your website. Coming to Image Optimisation there some key factors to consider such as title, Alt text, description of the picture. Based on this information web crawlers would understand the nature of the image.
6. Content Optimisation
‘Content is king.’ Yes, you heard it right! The more content on the site, the more weight is obtained from search engines. Your web page must content a minimum of 500 words, 100% unique and drop your keywords in the first 100-150 words. Create paragraphs and dazzle with multimedia to give great reading experience for your readers.
7. Responsive Design
In the recent years, smartphone users have increased to a significant number, hence to give them good reading experience Google is giving huge importance to the websites which are mobile friendly. Make sure you select the theme that is a responsive design. For mobile-friendly test check this link
8. Website Load Speed
Site Load Speed is a crucial factor in deciding your search appearance. There are many constraints involved in site speed such as server response time, code structure, image size, web page overall size, etc.
A website must load within 2 seconds in order to consider it as an optimal load speed. Based on your requirement choose a right hosting server to increase response time. For Website Load Speed Test Check this link
9. Internal Linking
Links are the one which passes juice to other pages. Linking relevant page on your website with targeted keyword would give authority and search engines will understand the value of the linked keyword and its relation to the linked page.
10. Outbound Links
Links to other websites with related information would help the user to get added knowledge and also adds value in the eyes of web crawlers. Link to a site which has more number of visitors, trusted, valuable information [Remember never link to your competitors].
11. Social Media
Social Media network is booming. Creating social media profiles and linking to them would get potential leads. Social media is a place where you interact with you customers about products and services. Having social media profile would understand search engines that your business is connected to vast audiences.
12. Sprinkle LSI keywords
LSI is Latent Semantic Indexing. These are the variations of your targeted keywords. Use in headings and sprinkle in content to give a closer meaning of your keywords. To generate LSI Keywords Check this link
13. Duplicate pages
Look for duplicate content in various pages. In this case, your website will get penalized if you have duplicate content, hence to eradicate this problem you need to use Canonical link [rel=caninical;] on the duplicate pages.
As the name suggests, it gives overall site structure information to search engine. It is used for better understanding of site structure by web crawlers. A website must and should have a sitemap to display their important pages in site results.
It’s a file you define what to index and what not to by search engines. You can manually edit it to control the indexing resource of the web page. You must submit robot.txt information to search engines to display and index only the information you want on search results pages.
Also Read: 3 LITTLE SEO TRICKS TO BOOST YOUR SEARCH RANKINGS for more understanding on on-page, off-page and content strategy.